As the public increasingly seeks evidence of the impact of the higher education experience on graduating students, high-impact practices (HIPs) provide colleges and universities with focused programs to direct appropriate use of resources and contribute to student persistence; however, many of these experiences remain inaccessible to various…

The aim of this study is to explore the relationship between student engagement, brand image, student satisfaction and loyalty. Furthermore, the study intends to explore the mediating role of student satisfaction in the relationship between engagement and loyalty as well as brand image and loyalty in the context of higher education. A…

Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…

St. Patrick's Catholic School is a coeducational Catholic preparatory school located in a large northeastern city. The school serves an exclusively non-white, working-class student population who demonstrates the motivation and potential to attend and graduate from college. The school's mission calls for its staff to be guided by "cura…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

The Integrated Student Choice Model and Theory of Planned Behavior are used to frame an analysis of longitudinal student data. We utilize generalized structural equation modeling to evaluate our framework and to examine the impact of select student characteristics and college experiences on actual involvement in study abroad, giving particular…

While there is a wealth of literature about globalization of higher education in the Anglo-saxon settings, there is still a lot to learn about internationalization in the developing countries. This study examines HEI internationalization in Thailand based on the experience of a cross-section of students, both domestic and international. The…

This study sought to explain the differences in the computational thinking skills of primary school students. The survey model was adopted for the research. In the study, in which 780 primary school students participated, the relationship between computational thinking skills and factors at the student (gender, parent education status, internet…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Purpose: This study investigates the antecedents of student loyalty towards universities. This study offers new insights into postgraduate loyalty in the context of the Malaysian higher education industry. Design/methodology/approach: Partial least squares structural equation modelling is used to analyse data obtained from a survey of 231…

A person's reading performance is the result of a combination of various factors. The current study was to investigate the influences of student and school background characteristics on student overall reading achievement. A sample of 2,922 tenth-grade students from 140 schools was included in this study from the Programme for International…

Using cognitive dissonance theory, this collective case study examines professional identity tensions in three international preservice teachers from a graduate TESOL program in South Korea (Korea hereafter). Reflective journals, interview transcripts, admission essays as well as participant-produced drawings were analyzed. Additionally,…

I examined the relationship between basic needs insecurity and college students' mental health during the COVID-19 pandemic. The sample included 49,122 students enrolled at 130 community and technical colleges and 72 four-year institutions across 42 states in fall 2020. I used propensity score matching techniques to construct matched pairs of…

Purpose: This study investigated preferred learning and teaching styles of the "Z"-generation learners using Nigerian universities as a case. Design/methodology/approach: The visual, aural, read/write and kinesthetic (VARK) learning style model and the teaching method instrument were administered to 133 students' from private and public…