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Direct linkRhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
Oh, Hyunjoo; Polidan, Mary – Journal of Marketing Education, 2018
The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry.…
Descriptors: Retailing, Experiential Learning, Outcomes of Education, Critical Thinking
Download full textHuang, Yi-Ching; Huang, Hsin-Yi Cyndi – English Language Teaching, 2019
Simulation technique could be effective if it is cleverly manipulated and incorporated in a project-based learning context. This current study aims to explore students' learning experience in a project-based simulated business context. The participants were 51 second and third year students who took Business English as an elective course at a…
Descriptors: Business English, English (Second Language), Second Language Learning, Second Language Instruction
Beitelspacher, Lauren; Rodgers, Vikki L. – Journal of Marketing Education, 2018
Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…
Descriptors: Retailing, Management Development, Marketing, Course Descriptions
Peer reviewedMcGinn, Philip W., Jr.; Fitzpatrick, Peter G. – American Journal of Pharmaceutical Education, 1995
An undergraduate track in retail pharmacy management was designed to prepare students better for everyday needs in community pharmacy. Multiple teaching approaches were used. Student response has been positive and enrollment has increased substantially. Graduate recommendations for course improvement are minimal. Course descriptions are appended.…
Descriptors: Allied Health Occupations Education, Business Administration Education, Course Descriptions, Course Evaluation
