In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…

This paper outlines the competency-linked project of a total redesign of a fully online master's program that linked every deliverable and assessment in each course with a competency model. Extensive mapping was completed and then applied to every course in the master's program over a two-year period. Graduate students' perceptions of connecting…

Differentiated geographical and institutional contexts imply the need to examine the effectiveness of non-conventional approach learning methods in contrast to generalist assumptions. One way is to examine the perceptions of undergraduates of a teaching method applied to specific individuals, geographical contexts, and their relationship to…

Most higher education institutions employ a traditional, summative scoring system to report student grades at the end of each semester. This system is limited in that it offers a final grade based on individual assignments completed throughout the semester without testing whether students have sufficiently understood the learning objectives of the…

In recent years, institutions of higher education have become more focused on preparing students for their professional lives through senior seminars and capstone courses. Specifically in the fields of physical education, recreation and dance (PERD), it is strongly recommended by both the Commission on Sport Management Accreditation and SHAPE…

What do students expect before starting a Virtual Exchange (VE) with peers? Are their initial expectations mirrored in the final outcomes they perceive after the VE experience? Or, else, do students acknowledge benefits and acquired skills which they did not expect at first? This study draws on qualitative and quantitative data collected across a…

This study offers a unique perspective on assessment of learning by comparing results from direct and indirect measures in a social work graduate program across two campuses of a single university. The findings suggest that students' perceptions of learning are not necessarily reflective of content and applied skills mastery. Perception of…

It is now widely recognized that assessment and the feedback play key roles in the learning process. However, assessment-based learning approaches are not yet commonly practiced in Japan. This paper provides an example of an assessment-based approach to teaching and learning employed for a course entitled "English as an International…

Any curriculum consists of several components: goals, disposition, duration, needs analysis, learners and teachers, exercises and activities, resources, ways of learning, skills to be acquired, lexis, language structure, and ability assessment. Before setting up a program or course of study, these components should be determined and described in…

The development of an interpersonal communications skills component in the curriculum of the Massachusetts College of Pharmacy is traced from its conceptualization through design of course objectives, materials, and methodology. Student reactions to the course are reported. (MSE)

Argues that course syllabi and instructors' presentation of them set a tone for interaction with students. Relates incident in which a student in the author's class disrupted the class by regularly leaving to feed a parking meter. Student's behavior sparked discussions among colleagues regarding ways of presenting syllabi in relation to classroom…

This paper presents a new approach designed to help students understand the concepts around which introductory social and political science courses are typically built. The social science course, "Problem Solving in Society," includes an exercise requiring the class as a whole to select, and develop proposals to alleviate, a social problem.…