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Wright, Phillip C.; Palmer, Robert A. – Canadian Journal of Higher Education, 1988
A survey of first-year students in an association-sponsored management program found students were drawn to the program by business or personal contacts, program reputation, course practicality, and program length. They ranked the program as just below a university management degree and somewhat higher than a non-management degree. (Author/MSE)
Descriptors: Business Administration Education, Certification, Difficulty Level, Foreign Countries
St. Martin, Gerry – 1995
A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…
Descriptors: Business Administration Education, Business Communication, Class Activities, Classroom Techniques

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