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Webb, Marion Stanton

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Doctoral Programs: What Factors Attract Students.

Peer reviewed

Webb, Marion Stanton; And Others – Journal of Marketing for Higher Education, 1996

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

Descriptors: Accreditation (Institutions), Business Administration Education, College Administration, College Applicants