The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a…

The prime objective of this paper is to identify the factors that influence service quality of education mediating by institutional image in tertiary education perspective. To reach this aim, the Nordic model was applied as a theoretical base of the study. Program quality as a technical quality as well as industrial link and student satisfaction…

The advancement in internet-based learning technologies together with the national agenda towards globalized online education in Malaysia have prompted the learning management system (LMS) to become an important channel for institutions of higher education to effectively deliver education to students. Since user resistance has been known to be a…

The quick move to non-face-to-face education caused by the sudden attack of the COVID-19 led to many problems such as faculty's burden and stress from the planning and designing of suitable on-line classes, technology system problems for both students and faculty and students' complaints of the low quality of education. Especially Project-based…

The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…

Increasing demand for education services and supply in the number of higher education institutions in Indonesia, both local and foreign universities require private universities to build, improve and sustain their competitiveness. Among others, Indonesian Chinese students are considered as the main consumers of most private universities in…

We examine the effect of e-service quality through E-S-QUAL dimensions of efficiency, fulfilment, system availability, and privacy on e-trust, e-satisfaction and loyalty of students from public and private universities in Jakarta, Indonesia. A total of 304 undergraduates was employed as respondents, and the hypotheses were tested using Structural…

Purpose: The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach: With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation…

Purpose: This paper aims to examine students' perceptions of quality learning using a mixed-methods approach in a Malaysian university, with an aim to fill existing knowledge gaps in the literature on relationships among relevant quality variables. The study also assesses the extent to which detailed results from a few participants can be…

Purpose: This paper aims to identify and test four competing models with the interrelationships between students' perceived service quality, students' satisfaction, loyalty and motivation using structural equation modeling (SEM), and to select the best model using chi-square difference (??2) statistic test. Design/methodology/approach: The study…

Purpose: Previous studies indicated a positive association between physical education (PE) and mathematics achievement (MA). This study explored how PE curriculum implementation relates to MA using data from the China National Assessment of Education Quality (CNAEQ) in 2015, including Mathematics (CNAEQ-MA 2015) as well as Physical Education &…

The increasing number of educational services has caused a high competition in this industry. In Indonesia, the number of private universities is the highest compared to state universities and other forms of higher education institutions. Ability to predict factors that are important in providing educational services to achieve student…

This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…

Purpose: The purpose of this paper is to examine the determinants of effectiveness in public colleges of Punjab (India) from the students' perspective and the impact of these determinants on the satisfaction level of students. The study further explores the difference in the overall satisfaction of students' toward college effectiveness on the…

Purpose: The purpose of the present study is to identify the determinants that potentially influence quality education in private universities in Bangladesh. Design/methodology/approach: To attain this objective, 234 data were collected through face-to-face interviews on campus during February-March 2013 from Bachelor of Business Administration…