Universities are increasingly incorporating flipped learning as an effective instructional approach. Given the popularity of flipped learning, numerous studies have examined the psychological aspects of students and learning achievement in flipped learning classes. However, little research has examined the social influence processes of students in…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

With the declining number of students interested in pursuing STEM courses such as Bachelor's Degree in Biology as evidenced by low enrollment, HEIs currently offering and those which intend to offer the academic degree program are competing and looking for ways to increase their competitiveness. Hence, several efforts have been made in response to…

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students' behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between…

In Assembly Bill (AB) 705, assessment and placement practices in California Community Colleges (CCC) should maximize the probability that students who enter credit-bearing English as a second language (ESL) course sequences complete degree and transfer requirements in English within three years. The three-year timeframe begins when a student…

As a high-impact educational practice ("Kuh, 2008"), service-learning can have a transformational effect on students, communities, instructors, and higher education institutions. However, despite cautions ("Butin, 2006, p. 481"), student enrollment in service-learning remains overwhelmingly White and female ("Jacoby,…

This study applies the conceptual framework of Positive Deviance, the theoretical framework of critical race theory, and the lens of marronage to understand the problem of low Black student enrollment at one American Bar Association accredited law school. The purpose of this study was to understand what current Black law students perceive to be…

Online programs are often viewed as a cost-efficient strategy for increasing revenue for shrinking university budgets but this may not be an accurate assessment. Responsibility Centered Management (RCM) is a budgeting model that is purported to increase efficient delivery of academic programs. As RCM budgeting models have been embraced, many…

This article validated one possible method, found in the luxury fashion industry, for evaluating the effectiveness of Facebook marketing activities on increasing enrollments in continuing higher education online courses. A survey assessing the qualities of social media marketing, value equity, relationship equity, brand equity, and purchase…

In Chapter 1 I consider three separate explanations for how price affects the usage rate of a purchased product: Screening, signaling, and sunk-cost bias. I propose an experimental design that disentangles the three effects. Furthermore, in order to quantify and compare these effects I introduce a simple structural model and show that the…

The advent of integrated multidisciplinary research has given rise to some of the most important breakthroughs of our time, but has also set significant challenges to the current educational paradigm. Current academic education often limits cross-discipline discussion, depends on close-ended problems, and restricts utilization of interdisciplinary…

The current study examined the effects of stress and campus climate perceptions on the persistence decisions of students of color and White students using Bean and Eaton's (2000) Psychological Model of College Student Retention. A sample of first-year students (N = 1,491) at a predominantly White research university were survey enduring their…

Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer engineer as the next career for Barbie® on Mattel's…

This article is a response to Pike and Dunne's research. The focus of their analysis is on reflections of studying science post-16. Pike and Dunne draw attention to under enrollments in science, technology, engineering, and mathematics (STEM) fields, in particular, in the field of physics, chemistry and biology in the United Kingdom. We provide an…

Inasmuch as current U.S. population projections indicate that Latino students will comprise over half the growth in the college-age population during the coming decades, the puzzle of Latino educational attainment presents perhaps one of the most critical policy concerns relevant to any efforts targeted at increasing U.S. levels of educational…