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Direct linkDingus, Rebecca; Black, Hulda G. – Marketing Education Review, 2021
As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…
Descriptors: Artificial Intelligence, Marketing, Communication Strategies, Audience Awareness
Duss, Leslie Smith – AERA Online Paper Repository, 2020
This discourse analysis examines emotional sharing among teenagers in the space of a YouTube video blog (vlog) with 200 comments, that resides outside of classroom curricula. As a vlog on hating the news, the analysis attends to the possibility of difficult learning. While the literature spans explanations on emotions in education, this study also…
Descriptors: Adolescents, Video Technology, Internet, Electronic Journals
