As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…

This discourse analysis examines emotional sharing among teenagers in the space of a YouTube video blog (vlog) with 200 comments, that resides outside of classroom curricula. As a vlog on hating the news, the analysis attends to the possibility of difficult learning. While the literature spans explanations on emotions in education, this study also…

This study explores how Deleuzian concepts of assemblage, affect, and rhizome can inform, and transform, our understanding of how technology shapes second language academic writing. More specifically, it focuses on the practice of L2 academic writing as novice writers compose a source-based research paper in an English for Academic Purposes…

There is growing evidence in L2 vocabulary research that digital flashcards facilitate learners' vocabulary learning and development. Several studies also suggest that deliberate vocabulary teaching is critical for successful language learning. Hence, the primary goal of this study was to investigate whether the use of digital flashcards could…

Several researchers have compared the efficacy of digital flashcards (DFs) versus paper flashcards (PFs) to improve L2 vocabulary and have concluded that using DFs is more effective (Azabdaftari & Mozaheb, 2012; Basoglu & Akdemir, 2010; Kiliçkaya & Krajka, 2010). However, these studies did not utilize vocabulary learning strategies…

While the use of intelligent personal assistants (IPAs) has exploded in recent years, little is known about their use to promote English as a foreign language (EFL) development. Thus, this study addresses this gap in the literature by examining the in-class use of the IPA, Alexa, among second language (L2) English students to support improvements…

To date, several studies have investigated the potential benefits of using Quizlet and podcasts for vocabulary development. However, they have mainly focused on the use of available material, and its effects on receptive vocabulary acquisition and students' motivation. In contrast, relatively little has been done to study the effects of…

One of the factors that indicate success in English as Second Language (ESL) classrooms is the proficiency of students in oral communication as a foundation for other language skills. The focus of language education in the 21st Century has moved from traditional knowledge of linguistic forms to using language and cultural knowledge as a means to…

The study investigated the impact of podcasts and vodcasts accessed through an iPod on fourth-and sixth-grade students' vocabulary acquisition. Students were randomly assigned to either a podcast group or a vodcast group. Regardless of group assignment, each student completed three six-minute podcasts or vodcasts a day for three days. On average,…