Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on…

This article describes a qualitative study, and it focuses on the analysis of the dynamics surrounding tutorial action in higher education. The authors have tried to determine the specific needs of the students by identifying and examining the functions associated with tutorial action. Several action guidelines aimed at improving tutorial function…