This systematic review evaluates the application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in higher education, analyzing 162 SSCI/SCI-E articles from 2008 to 2022. It reveals a predominant focus on student participants from Asia and North America. Mobile learning tools are the most studied technologies. Surveys…

The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a…

The key objective of this study was to reveal the key factors that impact university students' continued usage intentions with respect to Learning Management Systems (LMSs). Given the context-dependent nature of e-learning, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was applied and extended with constructs principally…

This paper assesses the antecedents (prospects) geared toward the implementation of e-learning strategy in the HLI's of Ghana (a developing country) amidst the COVID-19 pandemic. The study again espouses the enabling factors that influence the e-learning system usage during the COVID-19 pandemic in a less digitalized economy. In doing so, the…

Over the past decade, there has been an increasing emphasis on English for Specific Purposes (ESP) within China's higher education language programs. However, the shift towards ESP presents a multifaceted challenge, particularly for business English teaching at higher education, where speaking proficiency is crucial yet often falls below…

The study adopted a modified Unified Theory of Acceptance and Use of Technology2(UTAUT2) as a theoretical foundation to investigate students' initial perceptions of Google Classroom as a mobile learning platform. By including six non-linear relationships within the modified model, the study examined the nuances in interaction terms between Habit…

Start-up ecosystems are emerging rapidly worldwide. The speed of technology innovation and the diversity of business ideas keep the start-up landscape in constant flux. While many emerging start-ups are in the areas of electronics and information sciences, the field of mechanical engineering has huge potential that has yet to be exploited. Today's…

Stratification, in the form of silent exclusion that is experienced by some groups of students because of the perceived low reputation of the university attended, and which the students have no control over, has been observed as a social menace that works against the concept of equity in education. To address this problem, a need exists for…

The integration of Quick Response (QR) codes in classrooms have been identified as an important tool in promoting active as well as distributed learning, especially in higher education. Even though the versatility of this technology within the educational milieu cannot be over-emphasized, the initial perceptions of students who are at the centre…

Adults who enrol in higher education institutions (HEIs) often have contributions that could serve in enhancing the planning and implementation of their programmes. Importantly, while terms such as active learner engagement and knowledge co-creation dominate adult learning discussions, there are unanswered questions pertaining to how adult…

Increasing demand for education services and supply in the number of higher education institutions in Indonesia, both local and foreign universities require private universities to build, improve and sustain their competitiveness. Among others, Indonesian Chinese students are considered as the main consumers of most private universities in…

Teaching-learning activities carried out face-to-face in physical classrooms in higher education have been moved to the online environment due to the COVID-19 pandemic obligation. It is obvious that students' learning experiences and perceptions need to be researched empirically in order to optimize higher education strategies that have been moved…

The higher education system, particularly management education institutions (MEIs), is recognized as a significant source of creative talent for organizations. Organizations have to carefully select the necessary talent from MEIs. In this light, MEIs would seek to maximize their students' creativity competencies. This exploratory research study…

With increasing student migration for Higher Education to Karnataka, it is important to understand the reasons which influence the migrants. Studies have indicated various push and pull factors for migration. This paper identifies career opportunities, value for education, brand equity, living conditions and others as pull factors of student…

Student satisfaction gains an increasingly central position in the context of quality measurements. However, student satisfaction can also be stipulated as an important motivational factor for students as learners. This study combines this perspective on student satisfaction with the notion of differences in students' ability. We hypothesize that…