In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to…

The college admissions process can be very overwhelming for students, parents, and schools alike. This study investigates the need and practicality of integrating more Social Emotional Learning concepts into the college counseling program at an independent high school as viewed by recent high school graduates and parents of current students.…

This phenomenological study explored how students who were thriving at mission-driven institutions founded by female religious orders perceive and experience mission integration throughout their student experience. Participants for this study were Generation Z junior students attending institutions founded by the Sisters of Saint Joseph in the…

The value of leadership cannot be overstated because leaders are the key drivers of institutions and organizations. Leadership has been researched and discussed through many lenses including leadership theories, leadership principles, leadership traits, leadership behavior, and leadership competencies. Leadership research and leadership studies…

This study uses a framework of transformative learning theory to explore fourteen participants' experiences with learning William Glasser's Choice Theory. The researcher conducted semi-structured interviews with students, staff and alumni of an alternative secondary school in order to explore their perspectives on the transformative potential of a…

Purpose: This paper aims to understand why higher education institutions (HEIs) struggle to become sustainable institutions themselves despite providing relevant teaching and research on sustainability. Design/methodology/approach: Using 17 open-ended, semistructured interviews to determine common themes (codes) regarding sustainability, the…

The main role of an elite school is to produce future leaders and this paper examines how four elite schools in different parts of the Global South are engaging in this process. Despite the critiques of global citizenship education (GCE) being a vestige of the colonial project, we analyse closely how it is being actively and productively…

American women in the 21st century have more options from which to select a college education than in the past, yet there are some women who purposely select a women's college. This study examined the culture of women's colleges, specifically Spelman College, a Historically Black Women's College (HBWC) in Atlanta, Georgia, founded by White…

Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

Social work programs shape the profession through their admission practices. A stakeholder analysis of a baccalaureate social work program was conducted to seek stakeholder perspectives on admission practices through interviews and focus groups with 53 participants representing seven stakeholder groups. Results suggest that external stakeholders…

This article describes how a small private business school, accredited by the Association to Advance Collegiate Schools of Business, reengineered its career services programme to become a premier programme in the United States. Drawing on theory of involvement, the research gives business schools a strategy to improve business career placement…

This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

Rather than creating safer schools, punitive policies--such as zero-tolerance discipline policies--appear only to have created hostile learning environments. In response, many advocacy organizations have urged schools to adopt a human rights framework, including restorative practices. Schools with restorative approaches have noted dramatic…

The NEAIR (North East Association for Institutional Research) 2012 Conference Proceedings is a compilation of papers presented at the Bethesda, Maryland conference. Papers in this document include: (1) Can a Marketing Campaign Increase Response Rates to Online Course Evaluations? (Kimberly Puhala); (2) Developing Community College Peer…

The Catholic Magisterium has made a distinction between homosexual orientation (disordered but not sinful), homosexual activity (sinful, but judged "with prudence"), rights of gay and lesbian people, and the Church's pastoral responsibilities to gay and lesbian people. Both the Vatican and the American bishops have clearly stated that the topic of…