Faculty encourage students to create LinkedIn profiles and to use LinkedIn for job searches, but often realize that as soon as the profile is created, many students abandon LinkedIn. The project changed the approach to incorporate a series of assignments in which students not only revised an existing profile but then were required to develop a…

This study compares the beliefs and practices of Mexican university students with conventions of resume writing in English. Due to the nonexistence of a single definitive source on resume writing and the differences between conventions in English-speaking countries and in Mexico, students may make incorrect assumptions. Forty up-to-date, credible…

We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…

A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…