Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that…

As the number of online degree programs continues to grow, one of the greatest challenges is developing a sense of community among learners who do not convene at the same time and place. This study examined the sense of community among medical professionals in an online graduate program for healthcare professionals. We took the sample from a fully…

Higher education institutions are becoming increasingly businesslike, a shift that is transforming student loyalty into an important strategic theme for universities and colleges. This paper reports a "cross-over" study that uses well-known theories from service marketing in a new context, that of educational services addressing customer…

School-based learning depends on teachers' capacity to engage with each other around central issues of teaching and learning. While such collaboration is readily welcomed by some educators, others remain wedded to an "independent contractor" concept of teaching. Supporting teachers to view themselves as team members and to perform effectively as a…

Instructors and trainers are increasingly using online education and technology-mediated learning (TML) to supplement or replace traditional approaches to classroom teaching. Because mandatory involvement requirements may not intrinsically motivate learners to achieve high quality learning, social factors with commitment, such as identification…