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Direct linkRinaldi-Miles, Anna; Quick, Brian L.; McCloskey, Laura – Health Education Journal, 2017
Objective: This study examined the relationship between three heuristic cues (consistency, liking and social proof) and condom use in casual sex relationships utilising the theory of planned behaviour. Participants: Totally, 388 US college students were surveyed. Method: Three vignettes for each cue primed students to project their willingness to…
Descriptors: Cues, Intention, Sexuality, Prevention
Edwards, Autumn; Edwards, Chad – Communication Education, 2013
The purpose of this experiment was to test the influence of mixed reviews appearing as computer-mediated word-of-mouth communication (WOM) on student perceptions of instructors (attractiveness and credibility) and attitudes toward learning course content (affective learning and state motivation). Using the heuristic-systematic processing model, it…
Descriptors: Computer Mediated Communication, Student Evaluation of Teacher Performance, Teacher Characteristics, Credibility
