By examining the relevant literature, many factors can be determined as effecting factors on university choice process. However, existing literature does not fully explore the effect of demographic variables on these factors. This research is aimed at identifying the relationship between university selection criteria and demographic variables,…

This paper examines college selection cues and criteria differences among three important segments of students. These segments were traditional undergraduate students, adult continuing education students and graduate students. There were significant differences among the a-priori defined segments.