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Direct linkClark, Gary L.; King, Michael E.; Jurn, Iksu – Journal of Marketing Education, 2012
Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on…
Descriptors: Student Attitudes, Basic Skills, Business Skills, Skill Analysis
