Prior research has not investigated perceived added education value in courses. Using a sample of 165 graduating business students, two business administration (BA) scales were created from six required BA core courses as part of students' Bachelor of Business Administration (BBA) degree. Students were asked if each required course "added…

With the internationalization of education, studying at international branch campuses (IBCs) is becoming a popular choice in China. Taking Dongbei University of Finance and Economics (DUFE)--Surrey International Institute as an example, this article explores the choice criteria used by Chinese students enrolled at an IBC. Based on auto-ethnography…

Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

Purpose: In this paper, a model of student loyalty with graduate online programs utilizing relationship marketing theory elements was developed. The relationships between service quality, commitment and satisfaction, reputation and ultimately loyalty were explored. The purpose of this paper is to investigate the relationships between factors that…

Each year for the past 12 years, the Graduate Management Admission Council[R] (GMAC[R]) has conducted a survey of graduate management education students in their final year of business school. This Global Management Education Graduate Survey is distributed to students at participating business schools. The survey allows students to express their…

Numerous studies have assessed the benefits that students and employers gain from participating in and supporting internship programs. Assessment of the benefits that marketing departments receive from supporting internship programs has largely been neglected. This study aims to address this gap by examining the responses of 180 colleges of…

A survey of 392 doctoral students in business at 12 private and public universities investigated the relationship between school type (public/private) and perceived institutional and program quality; the programs, facilities, or services needing improvement to change student perceptions; and the programs, facilities, and services considered…

Results of this magazine's annual rating of colleges and universities are reported in articles about rising college costs, the college selection process, the new honors programs, the top 25 national universities, attitudes of college seniors about security and success, the top 25 liberal arts colleges, top regional institutions, top…

This report summarizes results of a survey of students in the recently-initiated part-time evening program of Nova Southeastern University (Florida) law school. Respondents included all 54 evening program students enrolled in spring 1997. Results indicate that about half the students hold a job that is either highly or moderately related to their…