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Direct linkMurphy, John; Bouchacourt, Lindsay – Journal of Advertising Education, 2020
The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos.…
Descriptors: Curriculum Enrichment, Video Technology, Advertising, Public Relations
