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| Admission Criteria | 1 |
| Advertising | 1 |
| College Admission | 1 |
| College School Cooperation | 1 |
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| Journal of the National… | 1 |
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| Stear, Connie | 1 |
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Stear, Connie – Journal of the National Association of College Admissions Counselors, 1977
The University of Akron measured the effects of a three-year advertising campaign by means of a questionnaire sent to high school seniors and their parents as well as incoming freshmen enrollees. The results indicated that the advertising had been effective and supplied the university with guidelines for future campaigns. (Author)
Descriptors: Admission Criteria, Advertising, College Admission, College School Cooperation
