The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

In the context of the COVID-19 pandemic, this co-authored paper grew out of a graduate course on mindfulness and an extended inquiry into what it means to cultivate mindful relationships in curriculum as lived experience. Centring three graduate students' experiential projects, including two projects of interactions with nature and one project of…

Service learning has evolved into one of the prominent experiential learning pedagogies used in engineering. Nonetheless, educators lack a comprehensive review that encompasses the full literature in engineering education. This review analysed 837 Scopus-indexed documents published between 1995 and 2023. Descriptive analysis revealed a steadily…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

This study investigated middle school students' Artificial Intelligence (AI) literacy, focusing on cognitive and affective dimensions with regard to learning about AI. Fourteen middle school students participated in a five-day summer camp. They engaged in a project-based AI literacy program with hands-on activities, data collection and modeling,…

For instructors engaged in teaching evaluation, bridging the gap between the content of formal educational experiences and what we want future evaluators to be able to do in practice remains a challenge. Studying the format and quality of university courses focused on program evaluation is one mechanism through which we might begin to narrow this…

This article explores the rationale behind the ineffectiveness of on-campus Work-Integrated Learning (WIL) activities in three Vietnamese universities. An exploratory sequential mixed-methods approach that included six in-depth interviews with lecturers and 461 responses to a student survey was employed to investigate challenges facing lecturers…

As industry demands students with a greater technical skillset, experiential learning projects are more critical than ever in developing required technical expertise. Employing a value co-creation model at a midwestern university, the authors implemented a project to develop students' digital marketing skills, secure certifications in digital…

This qualitative study examined how seven graduate students became prepared to teach in an unfamiliar online PBL environment through an experiential professional development program. During the 75-hour preparation program, graduate instructors completed readings and practice activities, immersed themselves in the student perspective, and completed…

Interdisciplinary project teams are increasingly vital in organizations that are focused on providing successful technical solutions that include a positive user experience. In response to the need for experience in this area, some higher education institutions have created interdisciplinary project-based experiential learning opportunities. In…

This paper describes how the Operations and Supply Chain Management Department at the University of St. Thomas uses kaizen events as a vehicle to integrate undergraduate and professional programs with local area organizations. A unique business collaboration was created where the faculty members led an actual lean kaizen event at a local…

This study examines a short-term study abroad program in Costa Rica. The goals of the study are to (1) investigate the link between high impact learning practices (HIPs) and program learning outcomes and (2) capture the relation between program structure, program facilitation, and student learning networks. The methodology includes ethnographic…

This project examined the experiences of six Ethnic Studies students who simultaneously engaged in two youth participatory action research (YPAR) projects, one in school and one out of school. The in-school project was situated within an urban high school that had a predominantly Latinx student population. The research explored the relationship…

Teamwork skills are an important part of business school curriculum typically taught using project-based experiential methods. This paper presents best practices for teaching teamwork skills to Gen Z students using a project-based learning, peer mentoring approach. With experiential learning theory as a guide, an interdisciplinary process was…

Given the importance of innovation, artificial intelligence (AI) education, and online learning during the COVID-19 pandemic, we explored the effects of science, technology, engineering, art, and mathematics (STEAM) hands-on learning on online AI learning and creativity. We also analyzed the effects of creative emotions on AI learning using facial…