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Erin Schauster – Journal of Advertising Education, 2024
Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. Students placed more importance on postconventional stages of moral reasoning over personal…
Descriptors: Advertising, Teaching Methods, Professional Education, Moral Values
Eric Kennedy – Journal of Instructional Pedagogies, 2024
This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…
Descriptors: Undergraduate Students, Business Education, Marketing, Research
Murphy, John; Bouchacourt, Lindsay – Journal of Advertising Education, 2020
The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos.…
Descriptors: Curriculum Enrichment, Video Technology, Advertising, Public Relations
Craig, Clay M.; Bergstrom, Andrea M.; Buschhorn, Jenny – Journal of Advertising Education, 2020
The importance of staying relevant when teaching advertising courses is hardly a new concept, nor is the use of inviting guest speakers to achieve this goal. However, empirically assessing advertising students' perceptions of guest speakers is an underexplored area. To address this gap and consider the perspectives of diverse student populations,…
Descriptors: Teaching Methods, Public Speaking, Diversity, Advertising
Jones, Valerie K.; Johnson, Kate; Molskness, Hannah; Gandhi, Ronit; Zhou, Lilly – Journal of Advertising Education, 2022
This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and…
Descriptors: Advertising, Ethics, Introductory Courses, Undergraduate Students
Brown, Cecilie Waallann – Journal of Visual Literacy, 2022
This article presents results from a case study which investigated how Norwegian English foreign language (EFL) learners, roughly aged 16-17, take action through redesigning a multimodal advertisement. Data was collected from a redesign task at the end of a 16-week intervention, in which three classes were introduced to critical visual literacy…
Descriptors: Foreign Countries, Visual Literacy, English (Second Language), Second Language Learning
Deeter-Schmelz, Dawn R.; Dixon, Andrea L.; Erffmeyer, Robert C.; Kim, Kyoungmi; Agnihotri, Raj; Krush, Michael T.; Bolman Pullins, Ellen – Journal of Marketing Education, 2020
Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that we understand needed competencies and how the content of job advertisements may differentially…
Descriptors: Advertising, Salesmanship, Job Applicants, Business Schools
O'Rourke, Vicky; Miller, Sarah – Journal of Media Literacy Education, 2022
Via diverse content including programmes, songs and child-led social media channels, children are constantly exposed to commercially funded messages encouraging purchase behaviour. While there is no definitive agreement that advertising to children is detrimental to their wellbeing (Rowthorn, 2019), there is an enduring concern over the unintended…
Descriptors: Well Being, Social Media, Media Literacy, Advertising
Berková, Katerina; Holecková, Lenka – Journal on Efficiency and Responsibility in Education and Science, 2022
The aim of the study is to verify employers and university students' perception of the importance of professional and soft competencies that is placed on the position of financial accountant in the Czech Republic. The study is based on the international knowledge oriented to the difference between university students and employers in perception of…
Descriptors: Employer Attitudes, Student Attitudes, Accounting, Accuracy
Fischbach, Sarah; Guerrero, Veronica – Journal of Advertising Education, 2020
The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…
Descriptors: Advertising, Merchandise Information, Story Telling, Transformative Learning
Kemp, April; Randon McDougal, Elizabeth; Syrdal, Holly – Journal of Marketing Education, 2019
Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…
Descriptors: Marketing, Teaching Methods, Advertising, Student Attitudes
Clabough, Jeremiah – Social Studies, 2018
While historical thinking has a rich literature, civic thinking has been an underdeveloped area of research in social studies education. I discuss in this article three activities designed to strengthen students' civic thinking skills by examining the "political death and resurrection" of Richard Nixon in the 1960s. These three…
Descriptors: Presidents, Teaching Methods, Thinking Skills, Political Candidates
Rysavy, Monica D. T.; Michalak, Russell; Hunt, Kevin – American Journal of Distance Education, 2018
The Digital Archival Advertisements Survey Process (DAASP) model is a collaborative active learning exercise designed to aid students in evaluating primary source documents of print-based advertisements. By deploying DAASP, the researchers were able to assess the students' ability to evaluate their biases of the advertisements in a first-year…
Descriptors: Primary Sources, Active Learning, Cooperative Learning, Archives
Kaktinš, Louise – Ethics and Education, 2018
At a time when contract cheating advertisements are proliferating both online and offline, an analysis of their format, wording and approach furnishes critical information for educational providers about the attitudes of international students towards academic honesty. This analysis, in company with the available research literature, points to…
Descriptors: Cheating, Ethics, Integrity, Advertising
Zhu, Meina; Basdogan, Merve; Bonk, Curtis J. – Contemporary Educational Technology, 2020
Instructional design and training skills have become a key competency that is expected of public health professionals. However, the research on educating public health students as instructional designers (ID) is lacking. The purpose of this study is to better understand how novice IDs design trainings using their design judgment in an authentic…
Descriptors: Instructional Design, Public Health, Teaching Methods, Curriculum Development