Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…

Recurring reports indicate that doctoral and postdoctoral students are regularly confronted with tasks that exceed contractually agreed duties and responsibilities. Research shows that such unreasonable tasks are dysfunctional to both the individual and the organization. However, there is a lack of reliable knowledge about more complex…

The goals of the research were to inform whether the theory of planned behavior (TPB) is a valid model to explain Indonesian preservice teachers' (PSTs) use of information and communication technology (UICT) during teaching practices, to report best factor affecting PSTs' UICT during teaching practices, and to elaborate differences regarding UICT…

This study assessed the influence of entrepreneurial education (EE) and entrepreneurial attitude (EA) on the entrepreneurial intention (EI) of graduating students in a Nigerian university. Through a descriptive quantitative methods, questionnaires were distributed and retrieved from a total of 157 non-probabilistic convenience samples from the…

Stratification, in the form of silent exclusion that is experienced by some groups of students because of the perceived low reputation of the university attended, and which the students have no control over, has been observed as a social menace that works against the concept of equity in education. To address this problem, a need exists for…

This paper highlights the importance of conducting studies to ascertain students' perceptions of the teaching-learning process, as this information can provide a valuable guide to course planning and enhance teaching. This study analyses, based on structural equation modelling, the relationship between students' academic performance in an…

The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…

A thorough understanding of how "ICT support" provided by teacher preparation programmes influences preservice teachers' "technological pedagogical content knowledge" (TPACK) has become increasingly essential. This study aimed at exploring the mediating role of "ICT perception," "perceived ICT competence"…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…

Research has shown that technology, when used prudently, has the potential to improve instruction and learning both in and out of the classroom. Only a handful of African tertiary institutions have fully deployed learning management systems (LMS) and the literature is devoid of research examining the factors that foster the adoption of LMS. To…

Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…

The objective of this research was to determine the effect of absenteeism and presenteeism on the academic performance of undergraduate students from the Business and Engineering Schools in Peruvian Universities. The study is based on a self-report survey of 8,203 students from the business and engineering schools of Peruvian universities. Scales…

Universities must ensure that academic staff are qualified and competent for performing their job. Teaching and research are two key activities in which lecturers should excel. While some authors suggest teaching and research complement each other and positively influence student satisfaction, some others point to a rivalry effect between the two.…

Purpose: This paper aims to identify and test four competing models with the interrelationships between students' perceived service quality, students' satisfaction, loyalty and motivation using structural equation modeling (SEM), and to select the best model using chi-square difference (??2) statistic test. Design/methodology/approach: The study…

The increasing number of educational services has caused a high competition in this industry. In Indonesia, the number of private universities is the highest compared to state universities and other forms of higher education institutions. Ability to predict factors that are important in providing educational services to achieve student…