University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research…

The number of international students and the number of countries hosting these students are growing. The level of internationalization has also become an indication of the prestige of higher education institutions. Therefore, it is becoming increasingly important for countries--an indeed the European higher education area as a whole--to be…

Nine National Association of Schools of Music (NASM) accredited universities in the United States (US) with the greatest populations of international students were surveyed to identify the status of East Asian international students' attitudes toward their schools. Among East Asian international music students at US higher education…