This paper addresses the problem of college students' consumption of alcoholic beverages. A brief look at student-oriented alcohol education programs developed by university student personnel administrators is followed by a description of "My Brother's Keeper" (MBK), one fraternity's approach to alcohol abuse prevention for its 10,000…

Student personnel professionals have long recognized and worked with the unique nature of student alcohol abuse problems on the college campus. Some abuses often observed are excessive consumption, use of alcohol as a means of socialization, strong peer pressure on others to drink, loud boisterous behavior, occasional disruptions and damage, and,…