Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…

Purpose: This study investigates the impact of Confucius Institutes on China's international education initiatives. First, it examines whether the establishment of Confucius Institutes has a gravitational effect on the scale of foreign students coming to China. Second, it discerns whether there are any association between the establishment of…

As the next generation of college students prepare to embark on institutions of higher education, colleges and universities are faced with significant budget cuts and state expectations for increased fiscal efficiencies and student graduation rates. A greater emphasis is being placed on improving methods for attracting new students and retaining…

This report presents baseline and process study findings of an evaluation of the Urban Alliance high school internship program, which provides training, mentoring, and work experience to high school seniors from distressed communities in Washington, DC, Baltimore, Northern Virginia, and Chicago. The report, which focuses on the program's…

As the number of students with disabilities who are entering postsecondary education continues to rise, the need for their adequate preparation to successfully complete programs of study is a critical concern. A common characteristic of students who successfully enter and complete programs of study in postsecondary settings is that of having…

Integrated Basic Education and Skills Training (I-BEST) is an innovative program and strategy developed by the Washington (WA) State Board for Community and Technical Colleges (SBCTC) in conjunction with the state's 29 community colleges and five technical colleges. Its goal is to increase the rate at which adult basic education and…

The purpose of this paper is to build a predictive model of enrollment that provides data driven analysis to improve undergraduate recruitment efforts. We utilize an inquiry model, which examines the enrollment decisions of students that have made contact with our institution, a medium sized, public, Doctoral I university. A student, who makes an…

Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)

A model of the influences affecting prospective students' college choice is presented. Recent research relevant to the influence of printed materials on students' college choice is reviewed. Given the tightening of institutional budgets, college admissions officers expect to rely increasingly on the mailing of printed materials to recruit…

The concept of student-institution fit is described and linked to a conceptual framework that emphasizes the interactive relationship between student and campus environment. Attention is also directed to how enrollment managers can utilize a systematic approach to optimize levels of fit between student and campus with a goal to recruiting and…

Enrollment management attempts to coordinate and monitor the programs and policies that influence college enrollment. A model is proposed that is designed to guide a comprehensive research framework that will inform enrollment management decisionmaking by including both student recruitment and retention as contributors to a common database. The…

This paper discusses the characteristics of nontraditional student populations, reviews programs of interest, identifies problems and concerns of these students, and provides a model for orientation sessions targeting nontraditional populations. Following a brief introduction, section II discusses the characteristics, retention, and academic…

The Open University Younger Student Pilot Scheme, a five-year research project is discussed. Project objectives included: testing the suitability of students in the 18 to 20 year age group, developing predictive indices of success and failure, and assessing the level and nature of the demand for places. (Author/MLW)

This study used a logistic probability model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a large land-grant research university. The study used the entire data set from American College Testing (ACT) program test-takers in the fall of 1995 and institutional data on…