A market segmentation analysis was conducted on students at a large midwestern urban university using two forms of hierarchical cluster analysis on student characteristics: an agglomerative procedure using a matching-type association measure and a divisive chi-square based automatic interaction detection (CHAID) procedure. Data were extracted from…

The use of an integrated student information system (ISIS) to conduct institutional research at Trinity University is discussed. The types of data contained in the system, which has 59 files, include: student characteristics, recruitment, financial aid, registration, faculty load, and class scheduling. The data for students, faculty, departments,…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

St. Norbert College's participation in an American Council on Education project on the use of student data for institutional planning and decision-making, and its use of student survey results to make administrative and academic policy changes for program improvement, are outlined and discussed. (MSE)

A systematic needs assessment model that may be useful to program planners in designing student personnel services is examined, and its implementation at East Central University in Ada, Oklahoma, during the 1979-80 academic year is described. The focus of the model is on identifying groups of students with similar service delivery needs through…

The development and implementation of a planning and institutional research subsystem by Grambling State University (GSU) are described. Three components of the subsystem are as follows: the Grambling Institutional Data System (GRIDS), simulation and forecasting models, and the management reporting system. The way that GSU has improved the…

A 45-item questionnaire was used in a survey of 3,396 of the 39,988 black students enrolled in the 57 institutions in the North Carolina Community College System (NCCCS). Beyond identifying the students in relation to their demographic, socio-economic, academic, attendance, program area, and institutional attraction characteristics, the study…

The second phase of development of a comprehensive Master Plan for New Jersey Institute of Technology is detailed. As part of an established and continuing planning process involving all segments of the campus community, it reaffirms and further refines the institutional mission and priorities for the next decade. The plan is drawn in the context…