With the conclusion of major military engagements in Iraq and Afghanistan, U.S. institutions of higher learning are experiencing an inflow of student veterans on a scale not seen since the conclusion of World War II. In response, a large number of American colleges and universities quickly sought to exploit this glut of new students by arbitrarily…

The purpose of this article is to identify an issue that impacts individuals and institutions on a seemingly individual basis but collectively affects numerous program participants and their communities. Specifically, this article is about the tension between the need to provide student support service programming with the need to advocate for the…

Many institutions of higher education have designed a variety of first-year seminars to facilitate student transition to college. These seminars are often assessed in terms of their overall impact on academic performance and retention. However, limited research has been conducted to identify the types of seminars that are most effective for…

The student retention study described in this report was conducted by Brunswick Junior College (BJC) to identify ways of improving the persistence of students until they achieve their academic goals. After part I discusses the purposes of the study and the characteristics of the college, parts II and III examine the college's retention rates for…

Reviews the development and growing institutional acceptance of the general studies program at the Parkington campus of Mississippi Gulf Coast Junior College which offers remedial courses in English, mathematics, and reading to over one-fifth of the student body. (MB)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

The StudentPal program is a student tracking system developed jointly by the Multicultural Affairs program and High Technology Center at Glendale Community College, in Arizona. The program uses computer-assisted tracking to target students and various student characteristics and identify at-risk factors to improve the retention and success of…

This report describes the work of a college-wide committee on enrollment management appointed in the spring of 1988 at Arapahoe Community College (ACC), in Colorado, to investigate causes of student attrition. Chapter 1 lists the main points considered by the committee in their research, including a definition of student persistence, the…

Evaluation can provide the assessment information for considering program change as well as be integral to the program design and pilot test of any new institutional intervention. (Contains 4 tables.)

This study analyzed the demographic and scholastic characteristic differences between a nontraditional and traditional student cohort (total n=11,878) at Ferris State University (FSU) in Michigan, identified (through literature reviews) successful recruiting and retention activities for nontraditional students at other postsecondary educational…

The marketing approach used by Moraine Valley Community College (Illinois) was designed to expand the participation of underserved groups within its district at all levels of higher education. The plan was based upon the premises of equal access, provision of program information, setting of priorities among constituencies, program manageability,…

The first year of the Japanese Language Magnet Program, an elementary school immersion program providing a total language experience in a multicultural setting, is evaluated. The evaluation study assessed the program in terms of program planning, student population, and parent involvement. Data were gathered through interviews, document analysis,…

Phase 1 of the task force gathered information on the disruptions in student education that are caused by the schools. Phase 2 examined what can be done to keep students in school, particularly those students who do not fit the system. The present investigation describes the costs to the state and to the individual that derive from students…

In an effort to develop early intervention strategies to increase student persistence, a study was conducted at Allegany Community College (ACC) in Cumberland, Maryland, of the common characteristics of withdrawing students. Student records were examined for the 84 students (out of a total of 2,999 enrolled) who withdrew in the first 3 weeks of…

Designed to assist community college administrators and faculty in enhancing vocational education programs and services, this resource package on rural college programs contains information about successful program strategies and ideas currently in use in vocational education programs at rural schools within the California Community Colleges…