Retaining college-level science, technology, engineering, and mathematics (STEM) students remains a priority in higher education. A variety of methods have been shown to increase retention, including mentorship, tutoring, course enhancements, community building, and engagement in high-impact practices such as undergraduate research. In 2011, an…

The second annual implementation report for the Accelerating Opportunity (AO) initiative in four states finds that: (1) colleges aligned pathways and supports with local needs; (2) students were satisfied with AO; (3) AO instructors grew more adept at team teaching; (4) colleges struggled to recruit adult education students; (5) states and…

Integrated Basic Education and Skills Training (I-BEST) is an innovative program and strategy developed by the Washington (WA) State Board for Community and Technical Colleges (SBCTC) in conjunction with the state's 29 community colleges and five technical colleges. Its goal is to increase the rate at which adult basic education and…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

During a one-year period from February 1985 to February 1986, a task force explored the possibility of a Weekend College for Otterbein College, a small liberal arts institution located in Westerville, Ohio. This report provides information on the myriad of considerations for developing a Weekend College program (e.g., staffing, budgeting,…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

Law schools' future is no more or less certain than that of higher education generally. The question is whether law schools can conserve the qualitative gains they have made in recent years, especially within a static or declining larger institution. Effective administration, cooperative faculty, and generous alumni are crucial. (MSE)

Discussed within a context of prospects and solutions for the eighties, addresses the current status of Black colleges, focusing on student, program, and institutional characteristics. Outlines several problems faced by Black colleges related to curriculum development, student recruitment and educational direction. (APM)

The primary purpose of this practicum was to investigate, identify, record, recommend, and test resolutions to the problem of educational/community resistance to alternative education in general and, more specifically, to identify and resolve as many of the educational/community resistance phenomena and facts as surround Nova High School. Problem…

Truckee Meadows Community College (TMCC) is one of the four community colleges in the University of Nevada System (UNS) and, with over 10,000 students, is the second largest community college in the state. When first appointed in 1986, TMCC's new president established student recruitment as the top priority. Particular areas of concern were the…

This study analyzed the demographic and scholastic characteristic differences between a nontraditional and traditional student cohort (total n=11,878) at Ferris State University (FSU) in Michigan, identified (through literature reviews) successful recruiting and retention activities for nontraditional students at other postsecondary educational…

An analysis of survey data collected at Bowling Green State University during the years 1973 to 1976 found that the objectives, attitudes, and background characteristics of successive classes of entering freshmen have remained very stable. While differences between men and women on certain traits are at times fairly large, the magnitude of the…

The marketing approach used by Moraine Valley Community College (Illinois) was designed to expand the participation of underserved groups within its district at all levels of higher education. The plan was based upon the premises of equal access, provision of program information, setting of priorities among constituencies, program manageability,…

While recent research on why adults participate in continuing education programs does not provide educational planners with any easy prescriptions for programing success, it does suggest some broad directions for more effective program development, particularly in relation to needs assessment, the promotional aspect of marketing, and the design…

This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult…