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Gallicano, Tiffany Derville; Stansberry, Kathleen – Communication Teacher, 2012
This study assesses an assignment for incorporating diversity into the principles of public relations course. The assignment is tailored to the challenges of using an active learning approach in a large lecture class. For the assignment, students write a goal, objectives, strategies, an identification of tactics, and evaluation plans for either…
Descriptors: Females, Focus Groups, Cultural Awareness, Public Relations
Kahn, Elizabeth A.; Johannessen, Larry R. – 1986
A continuing concern of theorists in composition and rhetoric has been the problem of how to design effective writing assignments. With the recent movement in writing assessment from objective tests to writing samples, this problem has become even more important for those who produce "tests" designed to elicit writing samples. A study…
Descriptors: Audience Awareness, High Schools, Student Evaluation, Student Needs

Pathak, Anil – Business Communication Quarterly, 2001
Describes an eight-hour module the author uses to teach multimedia presentations to students from the school of computer engineering. Focuses on color and animation, and examining overuse of effects, coordinating the chosen effect and the intended meaning, and altering the style to suit the audience. Includes an outline of assignments and of the…
Descriptors: Assignments, Audience Awareness, Class Activities, Higher Education
Clark, John M. – 1994
Despite accompanying drawbacks, the Internet information system known as Gopher presents a rich variety of potential benefits to writing pedagogies and to educational administrators. Writing teachers need to overcome tendencies to think of exploration of the Internet information resources as something to be uncritically adopted and as something to…
Descriptors: Audience Awareness, Higher Education, Information Retrieval, Information Systems