In marketing, the traditional approach for teaching quantitative concepts uses individual courses, such as marketing research and business statistics. While this pedagogy is common, research indicates it is difficult for students to master quantitative concepts in a single course. Instead, quantitative reasoning (QR) requires repeated practice, so…

This research contributes to the growing literature on inclusive pedagogy toward creating a psychologically safe environment for learning. The authors build on the prior multi-disciplinary literature suggesting that stereotype threat exists in assessment tasks. An instrument is designed and implemented to investigate whether the presence of…

We conducted a survey of about ten different pedagogical tools with students of seven different small undergraduate business classes with average class size of 27 students. We propose that the higher the students' agreement with specific pedagogical methods the higher their motivation as well as their learning outcomes. A statistical significance…

This study examines business students' learning and assessment under remote teachings during the COVID-19 pandemic in a well-established Finnish university. A survey method is used to collect information on 336 business students including 42 accounting students. As indicated by students' responses, a majority of the students succeeded in assessing…

Artificial intelligence-based tools are rapidly revolutionizing the field of higher education, yet to be explored in terms of their impact on existing higher education institutions' (HEIs) practices adopted for continuous learning improvement, given the sparsity of the literature and empirical experiments in undergraduate degree programs. After…

The research titled career skills and entrepreneurship for students by collaborative project-based learning management model aimed to study the results of learning management to develop students to have career skills and entrepreneurship by collaborative project-based pedagogy. The population consisted of 15 undergraduates who were teacher…

Purpose: This paper aims to describe the development and execution of the video cover letter exercise. This learning innovation challenges students to develop a concise, targeted marketing message using video technologies and tools. Design/methodology/approach: In the first full semester of mandatory implementation, a pre-test/post-test design…

This article discusses the development and delivery of online courses for the executive education audience. The goal is to introduce a new framework, the technical/strategic paradigm, that will help educators to identify the pedagogical needs of disparate executive groups and adjust their online course development plans accordingly. We describe…

Traditional assignments that aim to develop and evaluate creative problem solving skills are frequently foregone in large marketing classes due to the daunting grading prospect they present. Here, a new assessment method is introduced: the "snapsignment." Through photography, individual projects can be assigned that promote higher order…

This article presents a rubric for evaluating student performance on written case assignments that require qualitative analysis. This rubric is designed for three purposes. First, it informs students of the criteria on which their work will be evaluated. Second, it provides instructors with a reliable instrument for accurately measuring and…

This paper is a sequel to an earlier one that examines "the efficacy of two innovative peer-assessment templates ("PET" and "PACT") introduced to enable students provide evidence of their fairness in evaluating peer contributions to group project work" (Onyia, O. P. and Allen, S., 2012). In the present paper, three…

This paper outlines how a discrete choice experiment (DCE) can be used to learn more about how students are willing to trade off various features of assignments such as the nature and timing of feedback and the method used to submit assignments. A DCE identifies plausible levels of the key attributes of a good or service and then presents the…

Schools of business are increasingly focused on efforts aimed at measuring, documenting, and improving student learning. E-portfolios have been introduced by a number of schools for purposes of assessment to meet the mandates of the Association to Advance Collegiate Schools of Business or similar accreditation agencies. E-portfolio, including a…

This study extends the empirical findings of the use of continuous, lecture-embedded assessments to increase engagement and enhance learning. Outcome data (exam performance and attendance rates) from college students in three upper-division business course sections who took quizzes and wrote two-minute papers (test group) were compared to outcome…

In this article, the author proposes an innovative, exam-based homework grading method to facilitate both collaboration among students and individual accountability while learning a complex theory and applying it to solve a problem. Results from this novel approach to grading a "comparative advantage theory" homework assignment, using an…