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Direct linkBaim, Susan A. – Journal on Excellence in College Teaching, 2016
Routine correspondence with the author's business technology students indicated the need for increased skill and professionalism in social media communications as a key driver of successful career development strategies. A new course designed to assist students in transitioning from typical, casual social media use to the more rigorous and…
Descriptors: Social Media, Communication Skills, STEM Education, Skill Development
