Private nonprofit colleges are increasingly using tuition resets, or a decrease in sticker price by at least 5%, to attract new students and counter declining demand. While discounting tuition with institutional aid is a common practice to get accepted students to matriculate and to increase affordability, a tuition reset is a more transparent…

Effective recruitment initiatives for underrepresented student populations interested in pursuing degrees in agricultural-related sciences have the potential to diversify colleges of agriculture while also increasing enrollment. In the current study, we used a qualitative case study approach to examine the effectiveness of the recruitment…

Despite the growing evidence of the benefits of having a teacher of the same race and ethnicity as the student, the educator workforce remains overwhelmingly White, while the K-12 student population is becoming more diverse (Egalite & Kisada, 2018; Gershenson et al., 2016; National Center on Education Statistics, 2019). Historically Black…

Despite enrolling almost half of all undergraduate students in the United States, community colleges have struggled for decades with low degree-completion rates. CUNY community colleges struggle with the challenge of low completion rates even when the degree timetable is expanded. According to the CUNY Office of Institutional Research and…

What's working in the area of marketing and recruiting for master's-level graduate programs? To find out, the National Association of Graduate Admissions Professionals (NAGAP) and Noel-Levitz conducted a national, Web-based poll to determine and report the most effective practices. Highlights from the findings: (1) Among the "top 10" most…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

As the economic recession continues to threaten state funding, federal support and financial aid allocations, colleges and universities increasingly rely on student enrollment and tuition as a revenue source. This article, examines how universities respond to this challenge, particularly in the areas of student recruitment and admission. These…

Since the early 1990s, Canadian registrars, admissions officers and student affairs professionals have traveled to U.S.-based conferences in search of the holy grail of enrollment management, finding it at the AACRAO Annual Meeting, AACRAO Strategic Enrollment Management (SEM) Conference, and other meetings sponsored by Noel-Levitz, SEM Works, the…

Enrollment management is a major component within the organizational structure of most four-year universities today. However, this is not necessarily the case with community colleges. With the continual decrease in public funding and increased competition with private colleges and universities, public community colleges are now being forced to…

This Cuesta College (California) document identifies key institutional effectiveness indicators that are used to assess institutional performance on specified educational processes. The key process of instruction/learning is measured through student performance results such as: (1) transfer rate (University of California/California State…

The Twenty-first Century Scholars Program is an early-intervention program intended to improve college enrollment among low-income students in Indiana. The Scholars program provides support services--plus a guarantee of grant aid equivalent to public college tuition--to students who pledge in eighth grade to meet five criteria: (1) complete high…