On the campus of Brigham Young University (BYU) sits a 66,000-seat stadium that bears the name of a college football hall of fame coach LaVell Edwards (1930-2016). While pursuing his doctorate, Edwards (1978) decided to focus his dissertation on college recruiting and significantly contributed to the forefront of student-athlete college choice literature. Since then, scholars have explored student-athletes' perceptions and identified six salient factors that significantly influence college choice, but further research is required to capture intercollegiate recruiting complexities fully. Therefore, the purpose of this study was to measure the influence of college choice factors on the school selection of NCAA Division I student-athletes and their parents and then determine if the influence of college choice factors significantly differs between student-athletes and parents. The study's secondary purpose was to compare student-athletes and their parents segmented based on gender, sport, scholarship status, and religious affiliation. Using a modified version of Nixon et al.'s (2021) Intercollegiate Student-Athlete Recruiting Questionnaire, the research utilized person-environment fit and relationship marketing theories to provide insight into how recruiting strategies may be strengthened to meet the perceived needs of both student-athletes and their parents. Over 40 years later, Edwards's research agenda will be tackled at the same institution where he spent 38-years coaching--BYU. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]