This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)

The Socratic method of teaching, which uses open-ended questions asked in a logical sequence, is discussed. Suggestions for structuring curriculum content around seven adult learning principles and Socratic process analysis systems for student motivation are included. (SLW)