Twenty-first-century universities must contend with demands from two constituencies: students wishing to compete in a progressively globalized employment marketplace and employers seeking savvy, prepared, and competent graduates who can "hit the ground running." One response that holds great promise and has been supported by research is…

This article outlines the development of a project-based capstone marketing course, specifically designed to provide marketing students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating service learning into existing marketing courses and on helping local…