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Jason Triche; Tianxi Dong; Jacki Landon; Ezekiel Baied – Journal of Information Systems Education, 2024
The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM's expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is…
Descriptors: Business Administration Education, Experiential Learning, Business, Management Systems
Satyam; Rajesh K. Aithal – Journal of Marketing Education, 2024
The role and importance of sustainability are increasing multi-fold, and responsible organizations across the globe are aligning with the United Nations (UN) Sustainable Development Goals (SDGs). Integrating the UN SDGs into marketing education, especially curriculum, has received scant attention in the marketing education literature, even though…
Descriptors: Sustainability, Sustainable Development, Business Administration Education, Elective Courses
Shaoling Zhang; Lisa L. Scribner – Journal of Marketing Education, 2024
The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…
Descriptors: Case Studies, Experiential Learning, Business Administration Education, Simulation
Tomasz Miaskiewicz – Marketing Education Review, 2024
This article presents marketing educators with an approach to teaching an undergraduate services marketing class with a unique emphasis on service design. As part of the class, the content on services marketing fundamentals is blended with a detailed discussion of service design. Additionally, hands-on experience with the service design process is…
Descriptors: Undergraduate Students, College Faculty, Business Administration Education, Experiential Learning
Tofighi, Maryam – Marketing Education Review, 2022
This research investigates the effectiveness of incorporating a client-based project in an undergraduate course by comparing it with a non-client-based project. This study utilizes quantitative (i.e., experiment) and qualitative (i.e., in-depth interviews) methods to examine the impact of client-based projects on students' course performance and…
Descriptors: Marketing, Business Administration Education, Student Projects, Undergraduate Students
Pamela Shea; Rajni Dogra; Kaela Shea; Jason Bazylak – Canadian Journal for the Scholarship of Teaching and Learning, 2024
Research has indicated that interprofessional collaboration improves client outcomes, enhances work life, optimizes costs, and allows professionals to tackle complex situations with increased knowledge and creativity. However, the inherent barriers and challenges of developing effective interprofessional teams have been documented in the…
Descriptors: Undergraduate Students, Psychology, Engineering Education, Interprofessional Relationship
Eagle, Karen A.; McNees, Mark R. – Management Teaching Review, 2023
Inclusivity and diversity are critical to maximizing team performance. This activity incorporates a popular party game that connects students with the learning objectives, demonstrating the vital roles inclusion and diversity play in the success of a business and the importance of building skills for maximizing teamwork. With little instruction to…
Descriptors: Teamwork, Educational Games, Diversity, Inclusion
Talafuse, Anna – Journal of Education for Business, 2021
The following article outlines the importance of classroom engagement through use of innovative group projects within a marketing research class. Project findings address learning engagement, student loyalty, and enhanced learning using an experiential learning based project designed to help students produce a marketing research project. The…
Descriptors: Marketing, Research, Educational Innovation, Experiential Learning
Ginger Killian; Todd McClure; Scott Smith – Marketing Education Review, 2024
As industry demands students with a greater technical skillset, experiential learning projects are more critical than ever in developing required technical expertise. Employing a value co-creation model at a midwestern university, the authors implemented a project to develop students' digital marketing skills, secure certifications in digital…
Descriptors: Experiential Learning, Student Projects, Cooperative Learning, Partnerships in Education
Rita N. To – Marketing Education Review, 2024
The Packaging Mockup Project directs students to (1) learn the basic tools in the Adobe Photoshop application, (2) research and create a new brand concept for different product categories, and (3) design an original packaging mockup of their own brand concept. This project is designed to allow students to apply what they learn about branding as…
Descriptors: Design, Computer Software, Visual Aids, Editing
Asay, Joel; Crable, Elaine; Sena, Mark – Information Systems Education Journal, 2022
In this teaching case, we describe an experiential learning project that allows students to perform sentiment analysis on a set of tweets (posts made on the social media platform, Twitter) by collecting and analyzing posts that include key words selected by the students. Sentiment analysis refers to the process of identifying and categorizing…
Descriptors: Experiential Learning, Student Projects, Social Media, Opinions
Chapman, Joseph D.; Schetzsle, Stacey; Zeiss, Jessica G – Marketing Education Review, 2021
With an increased demand for educators to improve student engagement and knowledge retentions, this paper proposes an experiential learning project for students to receive and conduct one-on-one performance coaching. The sales coaching experiential project helps professional selling students improve their sales presentations and increase their…
Descriptors: Sales Occupations, Coaching (Performance), Experiential Learning, Public Speaking
Bodell, Rachel – Christian Higher Education, 2021
A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…
Descriptors: Marketing, Service Learning, Student Projects, Beliefs
Aho, Wayne; Wright, Ed; Marvel, Jon – International Journal for Business Education, 2020
Experiential, project-based learning is widely endorsed as an effective pedagogy for enhancing the understanding of theory, increasing critical thinking skills, and preparing students for future roles as contributing employees. Likewise, the use of online classes at universities is becoming popular. A logical evolution of course venues would be…
Descriptors: Experiential Learning, Active Learning, Student Projects, Online Courses
Aho, Wayne; Cagle, Wendy; Marvel, Jon; Smith, Michael; Wright, Edward – International Journal for Business Education, 2021
Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with…
Descriptors: Student Projects, Active Learning, Experiential Learning, Business Administration Education