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Showing 1 to 15 of 27 results Save | Export
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Mead, James A.; LeMay, Stephen A.; Hawkins, Richard R.; Morgan, Felicia N.; Allman, Helena F. – Marketing Education Review, 2021
The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…
Descriptors: Marketing, Business Administration Education, Community Involvement, Student Projects
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Cummings, Chailin; Yur-Austin, Jasmine – Journal of Education for Business, 2022
Few empirical studies have demonstrated the positive consequences of integrating design thinking with project-based learning (PBL) for generating meaningful community impact. Our study fills this void by incorporating a new pedagogical approach--design thinking--into project-based learning (PBL) as an innovative way of structuring class…
Descriptors: Design, Thinking Skills, Case Studies, Active Learning
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Bodell, Rachel – Christian Higher Education, 2021
A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…
Descriptors: Marketing, Service Learning, Student Projects, Beliefs
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Aho, Wayne; Cagle, Wendy; Marvel, Jon; Smith, Michael; Wright, Edward – International Journal for Business Education, 2021
Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with…
Descriptors: Student Projects, Active Learning, Experiential Learning, Business Administration Education
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C. M. Dubay; Melanie B. Richards – Marketing Education Review, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…
Descriptors: Artificial Intelligence, Student Projects, Active Learning, Technology Uses in Education
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Manegold, Jennifer G.; Schaffer, Bryan S.; Arseneau, Eric; Kauanui, Sandra K. – Journal of Education for Business, 2020
This paper describes a course project that delivers the theoretical application of effective team processes through a unique blend of service-learning and social innovation. Through this project, student teams develop collaborative relationships with military veterans who are in the early stages of business development, resulting in both…
Descriptors: Visual Aids, Service Learning, Business Administration Education, College Students
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Jackson, Denise; Meek, Stephanie – Accounting Education, 2021
There is increasing pressure on higher education institutions to better prepare students for future work, augmented by widespread measurement of their performance using graduate employment metrics. Accounting is no exception with growing attention on whether, and in what ways, accounting curricula is aligning to labor market demands. This paper…
Descriptors: Business Administration Education, Accounting, Career Readiness, Authentic Learning
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Calnan, Ray R.; Cours, Deborah A.; Williams, Melanie Stallings – Journal of Education for Business, 2020
Universities face challenges in developing new programs that satisfy students, employers, faculty and administrators, and accreditors. In designing a master in real estate degree, stakeholders desired field-based learning experiences providing significant opportunities for real estate students to develop and apply academic concepts, give…
Descriptors: Real Estate, Student Projects, Consultants, Masters Degrees
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Crutchfield, Tammy Neal – Journal of Education for Business, 2017
Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…
Descriptors: Service Learning, Required Courses, Marketing, Business Administration Education
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Roessing, Matt; El-Jourbagy, Jehan – Journal of Legal Studies Education, 2019
Chambers of Commerce present educational opportunities for businesses as well as forums to discuss and advocate for change in the business environment. Chambers exist on the local, state, national, and international level. This article focuses on business law students working with local city and county-based chambers, with a membership of mostly…
Descriptors: Undergraduate Students, Business Administration Education, Law Related Education, Small Businesses
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Arnold, William W. – American Journal of Business Education, 2017
A commitment to voluntary service that benefits others was reinforced for students who authored an e-book on service as a class project in a senior business course. The immersive experience of writing short essays that focused on service shifted students' motivations toward service and solidified their intentions to continue with service after…
Descriptors: Electronic Publishing, Service Learning, Business Administration Education, Generational Differences
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Sebby, Angela G.; Brown, Carroll – Research in Higher Education Journal, 2020
Since the beginning of the 21st century, relevant education and the advancement of student learning have become areas of increasing concern in a rapidly changing work environment. Industry-based experiential learning activities provide students with the opportunity to apply classroom concepts and achieve immersed levels of learning. As the…
Descriptors: Hospitality Occupations, Management Development, Experiential Learning, Tourism
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Johnson, Jeffrey E.; Jordan, Matthew L. – Journal of Teaching in International Business, 2019
The value of the inclusion of experiential learning opportunities in international business education has been well established in the literature. We set out to examine industry-identified skills and experiences that could lead to enhanced employability and early career performance. Through our extensive review of theory, empirical work, leading…
Descriptors: Experiential Learning, International Trade, Business Administration Education, Industry
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Copeland, Lauren – Journal of Service-Learning in Higher Education, 2017
The purpose of this research is to better understand the attitudes towards service-learning and course engagement of students in a service learning project based course in a larger class size.. This research incorporates a better understanding and exploration of how a larger class can affect the attitudes and engagement of students in service…
Descriptors: Service Learning, International Trade, Student Projects, Active Learning
Ehrich, Kristine; Ceranic, Tara; Liu, Judith – Metropolitan Universities, 2014
As part of a Community Service-Learning Faculty Scholars Program, University of San Diego business faculty members created community engagement projects that connected students with the local community, exposed them to the realities of a global business world and showed the inherent value of community engagement. By utilizing service-learning and…
Descriptors: Business Administration Education, College Curriculum, Service Learning, School Community Relationship
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