The paper examines the transformative potential unveiled by the integration of indigenous epistemology into an experimental learning community program in Hawai'i. Through contextual analysis of the author's direct participation in classroom interactions, cultural and service learning activities, the final project, and the culminating event, the…

Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…