This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

In higher education, online students are often precluded from research assistantships that are more accessible for campus-based students. At a highly ranked institution for online learning, we developed the Undergraduate Research Program (URP) to address this gap in opportunities for online students. The URP is designed to engage fully distanced…

Experiential education is a highly prized and effective interdisciplinary methodology to supplement classroom instruction and to improve student learning. Experiential theories have a wide reach, traceable to Aristotle, Plato, and Socrates. John Dewey's pivotal work "Experience and Education," first published in 1938, is canonical in…

Student engagement is regarded as a critical educational outcome. However, it has proven to be elusive to educators within technical domains, such as marketing research and analytics, which has inspired the exploration of experiential course design elements. Client-sponsored projects (CSPs) have become a popular tactic to meet this objective in…

Launching Your Research is a new course offering designed to engage undergraduate students in research at an early stage of their academic careers (sophomore-second year). This learning opportunity required students to identify research best practices and develop effective time, teamwork, and project management skills to succeed. With the aid of…

A proven and popular teaching method, the Project Approach engages the natural curiosity of children through in-depth investigations of topics that capture their interest. Now there's a guidebook that helps you use this child-centered approach to reach and teach all learners in your early childhood classroom--regardless of background or ability.…

In recent years there has been a move towards the strengthening of teaching and research links in the undergraduate curriculum. Inquiry-based learning offers an opportunity for students to engage in research tasks and consequently students can develop valuable research skills, as well as working on projects aligned to staff research interests.…

This article reports on hopes and challenges in the first attempt to assist Ethiopian student teachers to develop practical awareness about action research through collaborative learning methods. First, the candidates were organized as a cohort. Then a framework was developed to help them construct reflective questions before and during action…

There is no better way to start young children on the road to research skills than through the project approach. Designed with the distinctive characteristics of early childhood in mind, this article talks about child-centered approach to learning that allows individuals to work at their level of skill, comfort, and interest. The project approach…

Outlines a research methods course which stresses experiential learning through a variety of projects in which students learn the major aspects of experimentation. An in-class study, research project, proposal, and class analysis are discussed. (KC)

A fieldwork procedure that enables students to design and conduct meaningful evaluation research in one semester is described. The procedure has been used in a 13-week program evaluation course in a master's program in community psychology and industrial/organizational psychology. About 2 months before the course begins, administrative units…

Intended to help teachers and others to think through their roles in assisting children to become more effective learners, this book focuses on the contribution which project studies can make to that objective. The book is divided into (1) "Types of Projects"'; (2) "Starting Out"; (3) "Relating Projects to Other…

Describes National History Day, an annual event in which students compete for state and national prizes awarded for the quality of their self-selected historical research projects. Evaluates the contest as an educational program, suggesting some implications it has for the teaching of history in the schools. Describes various student experiences…

This book shows how to plan creative museum projects that target content standards and develop students' understanding of required subject matter. Through photographs and numerous classroom examples, the author--an experienced curriculum director, teacher, and museum educator--guides the reader through every step of designing museum projects that…

Describes a high school chemistry student's research project in which limonene was isolated from the oil of lemons and oranges. Outlines the students' tests on the use of this chemical as an insecticide. Discusses possible extensions of the exercises based on questions generated by the students. (TW)