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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2020
Student reactions to grades can be unpredictable. Students may complain about grades, sometimes angrily, even when they receive a moderately high grade. This study looks at beliefs about the self as predictors of students' reactions to an average grade received on a hypothetical assignment. It examines the effect of a student's self-efficacy with…
Descriptors: Grades (Scholastic), Student Attitudes, Self Efficacy, Student Reaction
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Ackerman, David S.; Yang, Jing – Journal of Marketing Education, 2021
Grades function as an important tool for instructors, both to communicate information to students about their performance and to motivate them to try harder to succeed. This research examines student reactions to the presentation of grades in a marketing course to observe their impact on student ratings, perceptions, attributions, and emotions. A…
Descriptors: Student Reaction, Student Satisfaction, Student Motivation, Emotional Response
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Ackerman, David S.; Dommeyer, Curt J.; Gross, Barbara L. – Journal of Marketing Education, 2017
This study examines how three factors affect students' reactions to critical feedback on an assignment--amount of feedback (none vs. low amount vs. high amount), source of feedback (instructor-provided feedback vs. peer-provided feedback), and the situational context of the feedback (revision of paper is or is not possible). An incomplete 3 × 2 ×…
Descriptors: Marketing, Feedback (Response), Assignments, Student Attitudes
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Ackerman, David S.; DeShields, Oscar – Alberta Journal of Educational Research, 2013
This research examines whether the ordering of the difficulty of exams can influence student beliefs about their academic abilities and the impact of these beliefs on their performance. The ordering of the difficulty of test items has shown to affect performance. Study One (n = 91) examined college student differences in reaction to a difficult…
Descriptors: Beliefs, Academic Ability, Academic Achievement, Student Attitudes