This book offers context, research, policy, and practice-based recommendations centering college access and success for a historically overlooked population: rural Students and Communities of Color. Through an exploration of how colleges and universities can effectively welcome students from rural areas who identify as Asian and Pacific Islander,…

There is an abundance of research on the college admissions process and the practices selective schools employ to evaluate and select students. Most findings are complex, nuanced, or conflicting. Less than a month after the Supreme Court of the United States (SCOTUS) ruled in "Students for Fair Admissions v. Harvard" and "Students…

Digital media and information and communication technology (ICT) are being used more and more in international contexts at universities. In her English-language dissertation, Elisa Bruhn examines how this technological potential can be used strategically to expand internationalization. The data basis of the thesis is a content analysis of…

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

Potential first-generation students make up a large segment of Wisconsin's teenage population. To increase the pool of educated workers in Wisconsin, policymakers must work to recruit, retain, and graduate these students. Estimates of the size of the first-generation student population in the state are crucial for these efforts. This brief…

This monograph focuses upon areas of special concern to those working with honors at smaller colleges and universities: mission, recruitment, facilities, administration, budget, and curriculum. In each area, the author makes some general suggestions about overall operating principles, note specific issues that can lead to difficulties, and suggest…

Eight students from mainland China chart their learning journeys across national and continental boundaries and socio-cultural contexts. The five women and three men structure their experiences of studying in China and the West around the turning points and life changing choices they made in chasing their dreams. They embody its emergent…

The landscape of higher education (HE) has dramatically altered in the past 30 years and it continues to evolve and change. More students are entering HE and attending university or college on a global scale than ever before. Supporting and enhancing the undergraduate student experience across the student lifecycle, from first contact through to…

Outlines nine techniques to use in recruiting students for journalism programs. (GT)

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Factors identified by 16 participants during in-depth interviews as influencing selection of speech pathology as a career were described using the Systems Theory Framework (STF, Patton & McMahon, 2006). Participants were highly likely to identify factors from the individual and social systems, but not the environmental-societal system, of the STF…

Guidelines are offered for more effective use of college campus recruitment videos. Suggestions include mailing tapes to selected students; supplying tapes to feeder schools and counselors; displaying the video at off-campus recruitment events; and showing the video on television. Additional targeting ideas (such as use with international…

Purpose: The purpose of this paper is to develop a thinking model to recommend to the vocational education institutions for planning their educational business in the face of marketization. Design/methodology/approach: The systems approach is adopted for developing the model. It is not only used for the conceptualization of the principles of…

Illustrates the varied ways that can be used to reduce barriers and encourage participation in continuing education. Shows what teachers can do directly and how they can assist members of their clientele and representatives of other organizations. (JOW)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)