This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…

Drexel University is offering laid-off workers a 50-percent discount on tuition at its new graduate campus in California. Davis & Elkins College reduced its price by nearly $15,000 for residents from its home county and six surrounding ones to match the tuition of the state's flagship West Virginia University. And Southern Illinois University at…

The pressures on community colleges have mounted for years; they must balance: competition from the growing for-profit-education industry, demands from lawmakers for more accountability, and the shifting needs of an increasingly complex student body. Most recently, intense financial pressure has been added to the mix as states once again face…

About a year ago, Heidelberg College pumped up its spending for a new, streamlined scholarship program, and then promoted its simplified formula so that students would know how much they could get before they even applied. Heidelberg's strategies worked as it was able to brought in the second-largest class in its 158-year history and a gain in its…

This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

Describes articulation agreements, special recruiting efforts, special degrees, scholarships, and convenient locations as some of the ways for-profit institutions are actively pursuing community college students. For-profit institutions are increasingly "transfer friendly," as several examples illustrate. (SLD)

Colleges competing to offer distance education are using aggressive marketing tactics to gain visibility. Some observers wonder whether educational interests or marketing agencies are driving the trend. The agencies offer varied services, including course creation, course conversion to electronic format, faculty training for online teaching,…