Urges faculty in academic departments and programs to learn nonprofit marketing. Recommends periodic curriculum evaluations to determine new or extended uses of programs, more compelling marketing strategies, and modifications needed to respond to environmental changes. Advocates a greater sense of college community within and among departments.…

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Proposes an approach to "marketing" the community college and thus increasing its support, enrollments, and financial backing. (DC)

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

The role of nonprofit marketing at higher education institutions is examined and its implications for institutional research are also discussed. It is suggested that the institutional researcher can assist with informed decision making during the enrollment and fiscal challenge of the l980s. (Author/SF)

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)