Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…

In 2018-2019, North Carolina implemented a loan forgiveness program to recruit talented postsecondary students into teaching majors in needed subject areas. This qualitative case study analyzes the influence of the North Carolina Teaching Fellows Program (NCTFP) on 10 student participants' college, major, and career plans in STEM education to…

This qualitative study describes and interprets how two educational leadership programs, participants in the UCEA (University Council for Educational Administration) Program Design Network Improvement Community, identified and responded to a problem of practice by focusing on the needs of each program regarding the recruitment, selection,…

For colleges of agriculture throughout the US, recruitment and retention of undergraduate students is a matter of existential importance. We analyzed personal statements written by applicants accepted to undergraduate degrees at North Carolina State University College of Agriculture and Life Sciences (CALS) to determine what pre-university…

In the intensifying marketplace of American compulsory education, public school leaders are increasingly obligated to compete with charter schools and other schools of choice for the enrollment of students in their communities. Facing this new challenge, school leaders are beginning to adapt marketing strategies and practices long used by leaders…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

The reasons a student may choose to enroll and matriculate at a particular postsecondary institution are many. Yet a sense of belonging and a strong emotional connection often supply all the incentive students need. Campus environments play a central role in the college choice process as the ecology, climate, and culture of an institution…

Developing effective educational leaders is fundamentally and irrevocably an interpersonal, relational process--one that requires face-to-face contact, deep thought, deliberation, reflection, engagement, and interaction. It requires cultivation of the habits of heart, mind, and soul. For nearly a decade, the faculty at North Carolina State…

The proportion of underrepresented minority (URM) students graduating with Science, Technology, Engineering, and Mathematics (STEM) degrees, matriculating to graduate programs, and entering the STEM workforce continues to be significantly low. The Virginia-North Carolina Louis Stokes Alliance for Minority Participation (the VA-NC Alliance)…

Lumina Foundation seeks to increase the proportion of Americans who hold a postsecondary credential to 60 percent by 2025, across all racial, ethnic, immigration, and income groups. Recognizing that this goal cannot be achieved through a focus on traditional-age college students alone, Lumina launched the Adult Promise initiative in 2017. Between…

This article addresses current issues and trends related to teacher candidate recruitment in physical education teacher education programs. It highlights the efforts of program leaders in three different higher education institutions to recruit and retain well-qualified physical education majors. The key lessons learned from these cases serve as a…

More than one million North Carolina residents began but did not complete their postsecondary education, including some 643,000 early- and mid-career adults. More than 50,000 adults have left the University of North Carolina (UNC) System in good academic standing with 60 or more credits but no credential. In 2016, the North Carolina General…

Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…

In the United States, a postsecondary education is significant for economic success. The future job markets require advanced certifications in order to compete in the global market. The federal government emphasizes this importance with the completion goal to increase the number of college graduates by the year 2020. Community colleges have been…