An investigation focused on positive means of recruiting and retaining students needed to reach a goal of 200 students at the Abbeville Career Vocational Center (South Carolina). Two methods used to research pertinent data were a literature search and interviews with key persons who had experienced similar problems. Data were compiled to develop a…

The low number of high school students electing to take advantage of the training available at a vocational school was addressed by implementing a program of activities intended to increase knowledge and develop critical thinking skills in decision making. The program took place in a West Florida high school with 1,819 students in grades 9-12, the…

In order to improve services to learning disabled (LD) students in a California community college setting (and to recruit new students as well as carry out ongoing curriculum adaptations), the study sought to identify sources of referral of LD students to the college special education department. Following a review of relevant literature, data…

A survey of 30 randomly selected adult students enrolled in Surry Community College's (SCC's) high school completion program was conducted to determine the societal factors that motivate adults to complete high school diploma requirements. The survey instrument was based upon the findings from a review of the literature, interviews with three…

This practicum project was designed to formulate and initiate a plan of action to promote and evaluate a community college Child Care Credential (CCC) training program. A pre-implementation survey indicated that few child care professionals in the community knew of the program or its characteristics. A media campaign was designed to promote the…

In 1979, Bakersfield College (BC), California, designed and implemented a comprehensive student recruitment program aimed at students from feeder high schools. To determine the effects of major changes in the recruitment program, a study was conducted comparing the percentage of high school graduates who enrolled at BC under the comprehensive…

This practicum met its goals of increasing enrollment in an inner city high school vocational home economics course on child guidance, care, and management services; increasing students' and counselors' knowledge about the course; and providing audiovisual and printed materials to help students make an informed selection of the course. The…

The practicum reviewed the literature and research on the history, evolution, and current status of women's colleges in the United States with a view toward discovering a viable mission for women's colleges and new marketing and recruiting strategies to support their survival. The findings were analyzed and applied to the prevailing situation at…

To address a decrease in the number of local high school graduates enrolling in Capital Community-Technical College (CCTC) in Connecticut, a project was undertaken to develop a story board for a video to inform prospective students of the benefits of a college education at CCTC. A literature review was performed to find information about the…

A marketing program implemented in 18 small, rural agricultural communities aimed at increasing enrollment in the daily religious classes held by the Church of Jesus Christ of Latter-day Saints (LDS). Approximately 23 percent of the population in the 18 communities belong to this Church. Daily religious instruction is provided in released-time…

Truckee Meadows Community College (TMCC) is one of the four community colleges in the University of Nevada System (UNS) and, with over 10,000 students, is the second largest community college in the state. When first appointed in 1986, TMCC's new president established student recruitment as the top priority. Particular areas of concern were the…

A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…

Jackson State Community College (JSCC) is a state supported institution in rural West Tennessee under federal mandate to increase the proportion of black enrollments to reflect the proportion of blacks in the college's service area. In response to the mandate and to declining enrollments in general, a project was undertaken to develop a…

Vista College, a non-campus college which offers classes in a number of community locations, has developed several strategies to meet the needs of student groups not previously served fully by the Peralta Community College District, including worker-students, older adults, the handicapped, and women. A survey was conducted in 1981 to obtain…

A study was undertaken at Gateway Technical Institute (GTI) to determine the perceptions of GTI faculty and staff and of members of the local business and industrial community with regard to how GTI could best utilize its resources in the face of declining enrollments. The study involved a survey of the 215 full-time faculty and staff of GTI and…