Vocational education has suffered enrollment problems simply because there are fewer students today than a few years ago. Other factors that have hurt vocational enrollments include recent efforts to increase the number of academic credits required for graduation, and in the case of area vocational-technical schools, negative attitudes toward…

Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

As the nation has become aware of the scope of adult illiteracy and its tremendous cost, literacy programs have proliferated. New populations of language minority adults are becoming eligible for and involved in an increasing number of these programs. They include, among others, refugees whose training is no longer funded by the Office of Refugee…

This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

This Critical Issue Bibliography (CRIB) Sheet focuses on resources to help a higher education institution create a multicultural climate. Because creating a multicultural climate is a combination of many factors, this annotated bibliography describes resources on recruitment, retention, climate issues, teaching and curriculum, organizational…

This CRitical Issues Bibliography describes resources that provide an overview of the issues involved for Native American college students, a minority group that is among the least likely to attend college and one that has a low graduation rate. The bibliography concentrates on cultural influences that affect the participation and success of…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

Community colleges have the students, support services, and articulation mechanisms in place to play a critical role in the development of a multi-ethnic teaching force. This Digest examines the demand for an ethnically diverse teaching force and the possible sources of supply for that force. The role of the community colleges in recruiting and…

Simply stated, enrollment management is the process of defining enrollment goals and establishing procedures to reach these goals. The approach consists of a variety of interdependent activities, which can include the clarification of institutional mission, long-range planning, academic program planning, marketing and recruitment, retention, and…

The resources described in this annotated bibliography are selected to help those working at Hispanic serving institutions (institutions with at least a 25% Hispanic student population) and other institutions that serve Hispanic students. The bibliography highlights literature about recruitment and retention of Hispanic students. The resources are…

This Critical Issue Bibliography (CRIB) Sheet focuses on resources to help in the creation of a multicultural environment. Because creating a multicultural environment is a combination of many factors, this annotated bibliography describes resources on recruitment, retention, climate issues, teaching and curriculum, organizational values and…

Presentations at this conference focused on the following topics: (1) the recruitment and retention of minorities in teacher education; (2) history and social psychology of the issue; (3) futuristic views and minority participation in the 1990s; (4) comparison of teacher education programs in traditionally black and white institutions; (5)…

Private liberal arts junior colleges reached their peak during the 1940's, when nearly 350 of them provided an educational alternative for over 100,000 students nationwide. In 1989, only 89 private two-year institutions were in existence, accounting for less than 1% of the nation's two-year college students. Following the second World War, several…

The federal Migrant Education Program aims to minimize the negative effects on migrant children and youth caused by constant mobility and interrupted schooling. A primary activity of the program involves considerable efforts to identify and recruit children eligible for services. However, finding migrant children is not an easy task. This digest…