Social media is an increasingly important communications tool that can be used to effectively reach families, employers, policymakers, and other audiences that need to know about the value and promise of Career Technical Education (CTE). This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages…

Since the advent of online education, some colleges and universities have looked to third-party companies for help developing, marketing, and providing their online degree and certificate programs. But in recent years, those companies have expanded to run more and more of their clients' online programs. An industry has developed around online…

This guidance is designed as a companion resource to the Office of Superintendent of Public Instruction's (OSPI's) "Continuous Learning 2020" (ED606046) publication, issued April 2020, which states: "Continuous learning" means establishing and maintaining connections with students and families to provide learning materials and…

This publication is intended as a companion resource to the Office of Superintendent of Public Instruction's (OSPI's) "Reopening Washington Schools 2020: District Planning Guide," (ED606044) issued June 2020. This document provides guidance and strategies for reopening schools and providing continuous learning to migrant students. Key…

The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)

Suggests 10 guidelines (5 for institutions and 5 for individuals) to ensure that minority affairs person is effective, valued, and respected member of college administration. Recommends that institutions be specific about duties of minority affairs counselor, create campuswide understanding of scope of the position, make minority affairs position…

In order to overcome the trend toward declining enrollment at Los Angeles City College (LACC), a campaign is planned to recruit students by telephone. In all, 56,530 phone calls will be made by trained students selected from a list of counseling majors, and a list of students who work as peer counselors at college and high schools. The first 7,000…

To be successful, institutions marketing courses and programs overseas will confront a myriad of issues. Where should the savvy higher education institution begin the process of exploring and selling into the market? This document provides guidance by sketching a planning process that is vital to the successful development of a global presence in…

This is the first in a series of occasional papers designed as a vehicle for the collection and dissemination of ideas for increasing philosophy course enrollments in two-year colleges. A project of the Subcommittee on Attracting Philosophy Students of the American Philosophical Association's Committee on Teaching Philosophy in Two-Year Colleges,…

This handbook discusses the techniques used in recruiting and retaining adult learners for an Adult Basic Education Program. Detailed suggestions concerning door-to-door recruitment include training of recruiters, desirable characteristics for recruiters, and procedures for home visits. Specific ideas for the use of newspapers, radio, television,…

A general summary of NCAA rules and regulations in easy-to-read form is provided for prospective student-athletes, high schools and junior college officials, representatives of NCAA member institutions, and other interested individuals. These guidelines relate primarily to recruiting, eligibility, transfering, and financial aid. (Author/MLW)

Since each year families are located in different sites across the state, working in different crops, arriving and departing, and sometimes arriving again at different times, recruitment must be an on-going operation. A recruiter should have compensating influence for all of the negative influences surrounding educational opportunities. A…

Decline in student enrollments in a given subject area may be due to a variety of factors. It may, for example, result from poor student understanding of the potential course and program offering; it may result from inadequate program promotion; it may stem from inadequate understanding of business education courses and sequences by guidance…

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…

A compilation of papers submitted by the faculty of a teacher training institute, this manual is for reading teachers of adult students. The titles and their subtopics are as follows: (1) Introduction: Student Viewpoint; (2) Recruitment and Retention of the Adult Learner (recruitment information and techniques, how to be a successful recruiter,…