American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research surveyed international member institutions that serve undergraduate students to capture the institutional nuance in enrollment management practices, the recruiting, admissions, and advising staffing levels, and using technology and admissions policy to support…

How has the cost of recruiting a student changed during the pandemic years? How many staff members do admission offices have per student? What are the budget priorities for colleges and universities? These are just a few of the 14 findings in the "2022 Cost of Recruiting an Undergraduate Student Report." This report--based on a survey of…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

What does it cost to recruit an undergraduate student? How many front-line staff do campuses have for each new undergraduate? Where do campuses expect to focus their budget resources? "The 2020 Cost of Recruiting an Undergraduate Student Report" provides findings from a survey of campus enrollment managers and admissions directors. This…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…

This report offers information on how much institutions are spending on marketing and recruitment compared to their peers, including key benchmarks for return-on-investment, budgeting, resource allocations, recruiting transfer and international students, and more. The report provides separate findings for private vs. public institutions and…

What is the competition doing? How is technology changing things? And where are the gaps in today's outreach? To explore these questions, undergraduate officials from a broad cross-section of colleges and universities participated in a spring 2018 poll to produce this report. Data in this report reflect responses from 115 nonprofit four-year…

What is the competition doing? How is today's outreach changing? How are best practices evolving? To explore these questions, undergraduate officials from a broad cross-section of private and public U.S. colleges and universities participated in an April 2017 poll that produced this report. Data in this report reflect responses from 91 nonprofit…

What are the most popular practices and tactics for electronic student recruitment at the undergraduate level? To find out, Noel-Levitz conducted a Web-based poll in April of 2012 as part of the firm's continuing series of benchmark polls for higher education. As a special bonus, selected findings from a parallel study of prospective students are…

What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

What's working in the area of marketing and recruiting for master's-level graduate programs? To find out, the National Association of Graduate Admissions Professionals (NAGAP) and Noel-Levitz conducted a national, Web-based poll to determine and report the most effective practices. Highlights from the findings: (1) Among the "top 10" most…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

As part of Johnson County Community College's (JCCC) enrollment management efforts, a questionnaire was designed to gather information about why applicants do not enroll at the college. Survey instruments were mailed to 1,129 potential students in December 1996, resulting in 218 completed surveys. Results are presented for the following areas: (1)…

The nation's 50 flagship universities serve disproportionately fewer low-income and minority students than in the past, according to this fifth report in the Education Trust's series on college results. Students in the entering and graduating classes at these schools look less and less like the state populations those universities were created to…