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Download full textNorthern Virginia Community Coll., Annandale. – 1998
In fall 1997 Northern Virginia Community College (NVCC) conducted a telephone survey of new students to collect information on the media sources utilized by the students in order to assess effective ways to market the college to prospective students. Students were asked questions about their exposure to print, television, radio and computer media.…
Descriptors: Community Colleges, Mass Media Use, Media Research, News Media
